Mass Communication In India (4Th Edition)

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Mass Communication In India (4Th Edition) by Keval J. Kumar Revised and Updated Fifth Edition The Fourth ‘Industrial Revolution’ Has Begun. Each of the four industrial revolutions relied heavily on mass communication to emerge and progress.

Information and communication technologies (ICTs), ranging from book publishing, the press, and the telegraph to the cinema, recorded music, radio, television, computers, the internet, and mobile phones, have hastened the spread and adoption of the numerous technologies created by these revolutions. The Introduction to Mass Communication Theory is, followed by dedicated chapters (2–8) on Journalism, Cinema, Radio, Television, Music, Book Publishing, and Folk Media is given by Keval J. Kumar.

The remaining chapters (9–14) cover advertising and public relations, media audiences, mass communication and society, development communication, information technology, telecommunications, and the internet, and intellectual property rights (IPR) in the media. Each chapter concludes with a thorough list of recent publications for further reading.

Mass Communication In India (4Th Edition) Revises, And Updates The Critical Analysis Of Both Traditional Mass Media And The New Digital Social Media In The Context Of The Changing Socio-Cultural And Political-Economic Scenario In India And Around The World; The Analysis Is From Political Economy And Cultural Studies Theoretical Perspectives. Keval J. Kumar is an Adjunct Professor at Mica in Ahmedabad and a visiting faculty member at IIM Indore and Flame University in Pune. He formerly worked as a Reader at Pune University and as the Symbiosis Institute of Media and Communication Director.

The following are some of the Mass Communication In India (4Th Edition) standout features:-

• News Gathering News Lead.
• Putting the Pieces Together
• Writing in Newspaper Format.
• A highlighted news feature.
• Topics covered on Journalism as a Profession.