The Story Of Coca Cola

by Valerie Bodden (Author)
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ISBN 9788184957730
Published Year 2015
Publisher Jaico Publishing House
Condition New
Language English
Edition 1
Binding Paperback
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Product Full Description

Did you know the world’s most celebrated soft drink was concocted by a pharmacist while trying to create a cure for headaches? Today, more than one billion Coca-Cola products are being consumed every day around the globe. Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

Specification

General

ISBN
9788184957730
Published Year
2015
Publisher
Jaico Publishing House
Condition
New
Language
English
Edition
1
Author
Valerie Bodden
Binding
Paperback
Information on technical characteristics, the delivery set, the country of manufacture and the appearance of the goods is for reference only and is based on the latest information available at the time of publication.

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The Story Of Coca Cola

by Valerie Bodden (Author)
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