Essentials Of International Marketing
| ISBN | 9788184952308 |
| Published Year | 2011 |
| Publisher | Jaico Publishing House |
| Condition | New |
| Language | English |
| Edition | 1 |
| Binding | Paperback |
| Return Availability | Returnable upto 3days (*T&C applied) |
Get Additional 2% OFF, use PROMOTEAIBH2
Pay On
Delivery
Quick Dispatch
(Within 2 Day)
3 Days
Returnable
Enter pincode to check COD availability
Product Full Description
This unique textbook covers all the key topics for the International Marketing course in a concise and brief manner, thereby fitting nicely into most semester-long academic programmes. The author, from his long teaching experience has organized each chapter to fit into the stipulated teaching period, taking special care about its pedagogy and language at the same time. The book has been extensively class-tested and is well-crafted to serve as a learning tool and ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, chapter summaries, key terms and questions for discussion. The book concludes with a detailed glossary. Key Features — A separate chapter has been devoted to Countertrade. The international marketers frequently encounter requests for countertrade in today’s business scenario. There is every possibility of losing business opportunities due to lack of knowledge on countertrade — Business examples have been used throughout the book, wherever applicable — Each chapter starts with a dedicated vignette, mostly based on factual illustration about specific companiesSpecification
General
FAQ
-
What is AIBH?
All India Book House (AIBH) is one famous Retailer, Wholesaler, Importer and Supplier of Medical Books. With Head Office in Nai Sarak (near Chandni Chowk-Delhi) that is lined with many bookshops and thronged by book lovers from across the world.
-
How AIBH offers best price for medical books?
AIBH is exlucsive partners with multiple publishers resulting which we get the best prices which we pass on to our consumers directly without any third party involvement.
-
What is estimated delivery time?
Delhi NCR - 1-3 Days
North India/Metro City - 4-6 Days
Rest of India/Special Zone : 5-7 Days
Due to Covid-19 products ships in 1-2 days -
Do you take returns?
Yes we take returns, to read more about our return policy click here https://www.aibh.in/return-policy
-
Do you offer COD/Cash On Delivery?
Yes we offer COD
