The Pyramid Principle: Logic in Writing and Thinking, 3rd Edition | AIBH New Arrival
| ISBN | 9781292372266 |
| Published Year | 2021 |
| Publisher | Pearson |
| Condition | New |
| Language | English |
| Edition | 3rd |
| Binding | Paperback |
| Return Availability | Returnable upto 3days (*T&C applied) |
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Product Full Description
The Pyramid Principle: Logic in Writing and Thinking is an international best-seller that introduces a structured approach to clear and compelling business writing. Barbara Minto's Pyramid Principle teaches readers how to organize their thoughts and arguments logically, ensuring that the main idea is presented first, followed by supporting information in a hierarchical structure.
This third edition continues to guide professionals in crafting persuasive documents, reports, and presentations. By applying the Pyramid Principle, writers can make their ideas "jump off the page and into the mind of the reader," enhancing comprehension and impact. The book is widely used in consulting firms, corporations, and business schools, reflecting its effectiveness in improving communication skills.
Whether you're preparing a business proposal, academic paper, or strategic plan, this book provides the tools to structure your content logically and persuasively. Its practical techniques are designed to help professionals at all levels present their ideas clearly and effectively.
✅ Top 6 Key Features:
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Structured Thinking Framework:
Introduces the Pyramid Principle, a method for organizing ideas logically and persuasively. -
Enhanced Communication Skills:
Helps professionals present their thoughts clearly, improving the effectiveness of business documents and presentations. -
Widely Adopted Methodology:
Used by consulting firms, corporations, and business schools worldwide, reflecting its practical value. -
Applicable Across Disciplines:
Beneficial for professionals in various fields, including management, consulting, law, and academia. -
Real-World Examples:
Provides examples and exercises to practice and apply the Pyramid Principle in different contexts. -
Focus on Clarity and Logic:
Emphasizes the importance of clear, logical structuring of information to enhance reader comprehension.
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