Hospital Management From Service Sector Perspective

by Vora Ashvini Arun (Author)
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ISBN 9789385999901
Published Year 2016
Publisher Jaypee
Condition New
Language English
Edition 1/E
Binding Paperback
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Product Full Description

Key Features • Written and narrated in very simple practical language. It is easy to understand hospital from service sector perspective • Latest information about upcoming sector is dealt • It clearly differentiates between hospital administration and hospital management • Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept • Deals with importance of human assets and shift of focus of top management towards employees • Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained • Profit centric hospitals pricing policies are deeply explained based on customer-defined values • Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry • It is a ready reference book for latest hospital management • Provides in-depth knowledge of quality model-SERVQUAL model. Target Audience Students and doctors.

Specification

General

ISBN
9789385999901
Published Year
2016
Publisher
Jaypee
Condition
New
Language
English
Edition
1/E
Author
Vora Ashvini Arun
Binding
Paperback
No of Pages
250
Information on technical characteristics, the delivery set, the country of manufacture and the appearance of the goods is for reference only and is based on the latest information available at the time of publication.

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Hospital Management From Service Sector Perspective

by Vora Ashvini Arun (Author)
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